From the stage of GO! 2011 International Convention, XANGO Founder, CEO & Chairman of the Board Aaron Garrity introduced XANGO Nation to its new brand. This was the first sighting of the new brand, and these were Aaron's words:
"My friends, I am thrilled to show you the new look of your XANGO! This is your new logo—a global advancement of your identity as XANGO Nation. It's the evolution of our brand... an evolution 9 years, 30+ markets and 2 million Distributors in the making!
"We worked to make this design a reflection of the brushstrokes of every culture woven throughout XANGO Nation. We believe this new XANGO identity—like XANGO itself—captures the energy of 2 million smiles... the power of 2 million handshakes and hugs... the poise and passion of 2 million leaders like you."
